Andrew J Cass has been in the Direct Sales and Marketing business for nearly twenty years. During that time he has been a seven-figure producer in two different Direct Sales businesses, and along the way has become a nationally recognized authority and speaker on the subject.
His techniques have earned him the nickname "The Sales Enforcer," a nickname that he wholeheartedly embraces. "The reason I'm known as the Sales Enforcer is because I'm one of the very few Sales and Marketing consultant advisors and strategists that actually enforces a strategic direct response marketing and sales process into the businesses that I work with," Andrew J Cass explains. "And this is so critical today, because the problem I see a lot with most small business owners and entrepreneurs — ninety five percent, in fact — is that we focus so much on our products and services, and so much on our deliverables, that we forget that at the end of the day, if we don't have a sales and marketing process that puts those products and services in front of the ideal customer or client, we will fall flat on our face, and we won't be able to do business very long."
Andrew J Cass says that after so many years in the Direct Sales and Marketing business, it has become clear to him that a lot of small business owners and entrepreneurs rely on the advice of consultants who have never been in the trenches themselves; have never really sold much of anything and don't have the same solid background that he does. "Track records are important in working with those who have come before you, and have actually done it themselves."
His techniques have earned him the nickname "The Sales Enforcer," a nickname that he wholeheartedly embraces. "The reason I'm known as the Sales Enforcer is because I'm one of the very few Sales and Marketing consultant advisors and strategists that actually enforces a strategic direct response marketing and sales process into the businesses that I work with," Andrew J Cass explains. "And this is so critical today, because the problem I see a lot with most small business owners and entrepreneurs — ninety five percent, in fact — is that we focus so much on our products and services, and so much on our deliverables, that we forget that at the end of the day, if we don't have a sales and marketing process that puts those products and services in front of the ideal customer or client, we will fall flat on our face, and we won't be able to do business very long."
Andrew J Cass says that after so many years in the Direct Sales and Marketing business, it has become clear to him that a lot of small business owners and entrepreneurs rely on the advice of consultants who have never been in the trenches themselves; have never really sold much of anything and don't have the same solid background that he does. "Track records are important in working with those who have come before you, and have actually done it themselves."